Ad sales training for integrated media sales
Need to grow your online revenue while protecting your print business?
We have a proven systems for winning multi-platform media sales.
Our six step program can be customized to help your sales staff grow the skills they need to grow your business:
1. Reorientation: Before your staff can integrate your media, they themselves need to be integrated!
2. Dealing with web objections: Because web products are so varied, objections are as well. We will help your staff overcome the ones that are haunting them. We also address objections surrounding new competitors, like Google.
3. Selling interactive: Once a web component is added into a media proposal, your proposal has crossed over into being an interactive proposal. This offers the potential to make your proposals more meaningful, and larger.
4. Selling when your click throughs are lower: There is always a cheaper way an advertiser can get more click-throughs than from what you are offering. It is important for you to sell the meaning of the clicks that come through the media you are selling.
5. Selling higher: The more comprehensive your proposal is, the higher in an organization you need to go to close the sale. How can you (salespeople) get higher in organizations to make the bigger sales?
6. Integrated selling proposals: How to deliver more complex selling proposals in a sound bite selling world.
To find out how we can customize our training to help meet your goals call Lynn Gordon, director of sales training, call 718-802-0488 or email us: jgordon5@verizon.net
Business development and new product consulting
We can help you research and develop your next media launch, especially online products.
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