Reviews:
“Josh Gordon’s Competitive Selling: A Fundamental Approach is just that. It gets down to the nitty-gritty in a straightforward, entertaining manner, offering timely and useful information along the way.”
Sales & Marketing Management magazine
“Josh Gordon, president of Gordon & Associates and a space sales veteran, takes you through the entire selling process. He doesn’t rely on his expertise alone. Well-known figures in the advertising world, including Barbara McNair, general ad manager for Barron’s, Jack Haire, ad manager at Entertainment Weekly, magazine maestro Peter Diamandis and others back up almost every point the author makes.”
Business Marketing
Testimonials:
"...a welcome primer for the advertising space sales professional…some of the best thoughts of sellers and buyers in the print media business.”
John Wickersham, President, Bill Communications (now at VNU)
“Today’s complex marketplace is like a minefield facing the person selling ad space. Competitive Selling shows even the experienced space salesperson how to travel that dangerous ground safely and successfully.”
Rance Crain, President, Crain Communications
“…a must read for anyone in the publishing business.”
Steve Florio, (at the time) President and CEO, The New Yorker (now former CEO at Conde Nast) |
