Can you move your next audience from "point A" to "point B?"
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"Presentations That Change Minds", the first book written exclusively on the persuasive presentation, shows how to move your next audience.
Every audience needs a different persuasive approach. Some are moved by logic, others by emotion. Some audiences need to see a problem solved or a return on investment, others are persuaded though an inspiring message. Each approach is done differently. You plan, create, and share a presentation that persuades through logic differently than one that persuades through an inspirational message. This book shows you how to succeed at all approaches!
About the book:
Through two surveys on thousands of presentation professionals, (see survey results), research on the most persuasive presenters of our time, and dozens of contemporary interviews, author, Josh Gordon, has identified the only 14 persuasive strategies you will ever need to dramatically increase your persuasion power.
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Each of these 14 strategies is a chapter which contains:
A real world example of how a well known public figure used the strategy
An explanation of how the strategy changes an audience’s mind
Dangerous assumptions to avoid
Ways to anticipate and find opportunity
Preparation tactics so you face every audience with a plan to win and with winning confidence
Presentation tips for maximum impact
Specific ways of securing commitment, change, or a sale
Click to learn more about the training session being offered:
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Book table of contents
Buy it now!
Click here for to read a special pre publication offer from Amazon.com
It's a system based on ground breaking research
Based on comprehensive research involving over two thousand professional presenters, research on the greatest persuasive presenters the world has ever known, and over fifty contemporary interviews presentation guru Josh Gordon (Author of Selling 2.0 and Tough Calls) takes you step-by-step through the entire empowering process. ………….
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| "Presentations That Change Minds" just got translated for the second time in Chinese this new release is published by the Hong Kong division of McGraw-Hill.
Click HERE to read the rest!
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Media Coverage:
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Book review on Sales Gravy, Posted September 2008:
HERE
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KeralaNEXT News (India)
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PR Tools 4U! Website
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Article 10 Website
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Cover story: "Be the Champ"
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The day after the "FastCompany" write up and wide secondary posting "Presentations" hits 529 on Amazon.com
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Yahoo News"Research Identifies Strategies That Can Double Your Persuasion Power"
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Topix News
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Cover story and 4 page article in "Sales Reps Advoros", "How Persuasive are Your Presentations?"
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"Democrat and Republican Persuade Differently" story posted on "Digg.com" draws a feisty Republican response
- Lead story on the Freelance Writing Website
- On Yahoo News:"Start Your Presentation with a Story Not a Joke"
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Low cost borrowing (UK)
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Xeal Financial Service Industry
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"Selling Power Presentations Newsletter" Chart: "Less than half of presenters have an audience involvement plan"
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- On Yahoo News "Democrats and Republicans Persuade Differently"
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Blog postings:
Misc:
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"Presentations That Change Minds" goes to Harvard. (Announced as a new book at Harvard University's Baker Library also to the University of Washington
- Three "Presentations That Change Minds" releases on Google News
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