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What we believe
- You have to create value, not just talk about it.
In the selling process are numerous opportunities to create value for a customer.
- Selling is a two way dialogue, not one-way communication.
When Gordon Communication Strategies represents you in the field, we expect to develop a dialogue with your customer base and with yourself. Publications that have been represented by Gordon Communication Strategies find that they receive plenty of feedback and ideas gained from dialogues with customers that can help further develop ad revenues. Publishers who have been open to this new stream of ideas have profited handsomely.
- Selling advertising is an extremely competitive business.
In the field, we always strive to be friendly and polite to all competitors. We treat them the way we would like to be treated – there is never room for attitude or deceit. On sales calls, we feel strongly that it is essential to develop competitive ways of presenting the value of our client’s publications. We like to do this in a factual, information based approach – devoid of cattiness and personal attacks.
- Client relationships are partnerships.
Our most effective relationships are with publishers who view us as business partners who are there to help develop mutually beneficial business relationships.
- Thinking outside the box is essential.
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