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"Selling through a slump" downloads:
Josh's "cornflakes" mailer:
A Word file you can download and print out on your stationary. Tells the story of how Kellogg's continued to advertise during the American Depression and won out over rival cereal maker Post who did not.
How long do recessions last?
The first of Josh's Email newsletters he used to keep a sales territory from slumping during the recession. This information is generic to any selling situation. Download it and Email to your customers.
Hear Josh's "Slump Selling" radio interview on WCBS
Take a sales effectiveness test written at the peak of the Great American Depression.
Read Josh's Folio article "Selling Through a Slump" page1
page 2
Read Josh's Folio article "Catching Clients on the Rebound" page 1, page 2
Josh's recession fighting Email newsletter sent to Broadcast Engineering advertisers
Any trouble with these downloads send us a note:
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