The Digital Magazine Ad Engagement Project
This project will measure the reader experience of "designed for digital" magazines looking to identify and measure characteristics of value to advertisers.
There is a huge difference between digital replicas of print magazines created as a convenience for readers to archive and search their print editions, versus "designed for digital" publications created to fight for the attention of online readers. To compete for an online audience "designed for digital" magazines need different content, circulation, design, and business models. To sell advertising, "designed for digital" editions, need to be able to share an understanding of how the reader experience they deliver is unique. This study will measure characteristics of that reader experience.
This project is lead by Josh Gordon, President of Smarter Media Sales, and manager of the Ad Sales Blog, a veteran researcher.
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| Zinio, a leading consumer digital magazine service company in America.
Nxtbook, a leading B-to-B digital magazine service company in America.
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The project will start, May 28, 2009.
Project links:
Link to a list of ad supported digital magazines constantly updated for this project: HERE.
Link to an article that mentions the study at eMedia Vitals: HERE
Links to some useful articles on ad supported digital magazines: HERE.
Link to a list of other research studies by Josh Gordon: HERE.
Here are a number of blog posts that talk about issues of designed for digital magazines as well as the mission of this project:
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