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Download "The Case for Advertising in Interactive Digital Magazines"

"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.

You can download a copy of the survey from one of the two survey sponsors by clicking on their logo: 
Download the study through VIVmag
Download the study through Nxtbook Media
The study opened and set the tone for The Digital Magazine Symposium held in New York on March 9, 2010. See a Symposium speaker list.

Articles on the study:

The Media Life: "What makes for a great digital magazine, It's the best of online and also of print publishing" HERE 

Folio Magazine: "New Study: Digital Magazines Outperform Other Electronic Media With Ads, Readers" HERE
And again: "Digital Advertising outlook: very bright" HERE

Media Post Research Briefs: "Display Ads Viewed Longer on Digital Magazines" HERE

BtoB Media Business: "Study: Interactive Magazines outperform traditional Web sites" HERE

BtoB Magazine: "Publishers pin hopes on iPad" HERE

DishyMix: "Josh Gordon on the Digital Magazine Advertising Revolution" HERE

Media Daily News: "Survey Finds High Satisfaction With Digital Magazines"  HERE

CMO.com: "What Makes for a Great Digital Magazine?" HERE

PBS' Media Shift: "The Ethics of Digital Magazine Advertising" HERE 

Biz Report: "Digi-Mag ads viewed longer" HERE


Blogs on the study:

The Fashion Techie created a four part series based on the findings of the  study. Each part starts witha a flash slide and expands of the study's ideas. The first two parts:

Part 1: "Will digital magazines slow the growth and popularity of blogs and websites?"  HERE

Part 2:“Will digital magazines change the way we search the internet?” HERE

eDITION: "Ads in digital magazines viewed longer than ads viewed within other electronic mediums" HERE

Christianity Today International: "Ads in digital magazines" HERE

Six Estate Communications: "Guidelines for digital magazine ads" HERE

iSociety: "The case for advertising in interactive digital magazines" HERE

Uber VU: "How interactive digital magazines could give "search" a run for their money" HERE

Pro2go "Display ads viewed longer on digital magazines" HERE


    International:


    Australia: Media Biz Net

    "Display Ads Viewed Longer on Digital Magazines" HERE

    Plus a PDF posted on the tables HERE


    Australia: Digital Chameleon
    "Interactive magazines are designed to compete for the attention of online readers, not print readers." HERE

    Germany: Customer Media

    "New Study: Digital Magazines Outperform Other Electronic Media With Ads, Readers" HERE 


    Sweden: Hello Bonjour
    "The future of print magazines: fewer, but just fine" HERE

    The Nethrlands IAM BLog (Amsterdam)

    "Adverteren in digitaal blad scoort beter dan websit" HERE


    “Europe” - Napier News

    "Are digital magazines better than websites?" HERE


    “Asia” - Asiaing

    "Digital Magazines 2010"  HERE


    United Arab Emirates: The Study is being shared by Bluestone
    HERE



     




    Videos and Webcasts

    FIPP webinar March 30, 2010:

    "Looking into the world of digital magazine success stories"

    Please forgive Josh as he attempts a graceful recovery as his computer crashes as the webinar begins Click HERE

    Click HERE

    "Can Digital Magazines become a Widely Accepted Advertising Platform?"
    A 26 minute video of Josh Gordon's address at the DPAC4 conference
    Josh is introduced by publishing legend Bob Sachs, Josh starts at about minute 4. Click HERE

    Presentation at the Folio Virtual Event
    Click HERE

    Digital Magazines: Strategies for Today & Tomorrow
    Webinar with B to B magazine HERE

    Josh Gordon 's recent blog posts on digital magazines and the mission of this project:

    1. Profit on the web is about audience not traffic
    2. The iPad is not being made for content publishers
    3. The Revolution in Magazines Will Be Here This Summer
    4. Why not an audit for digital only magazines in the US?
    5. If a digital magazine is not opened in a forest does anyone read it?
    6. Should you publish a digital circulation hybrid?
    7. Digital Magazines that generate ad revenue
    8. US News and World Report goes ASDM
    9. Digital magazine ad sales success story
    10. Unblocking the digital magazine renaissance
    11. A digital magazine comes of age
    12. The Winding Road to Digital Magazine's next phase
    13. When selling ads in digital magazines think "Website"
    14. Are digital magazines "fish with feet?"
    15. Selling digital editions of print magazine

    Project links:
    Link to a list of ad supported digital magazines constantly updated for the project: HERE.
    Link to an pre-release article that mentioned the study at eMedia Vitals:     HERE
    Link to a list of other research studies by Josh Gordon: HERE.
    Josh Gordon's Smarter Media Sales