Wheatstone Corporation
With every radio station searching for ways to replace declining ad revenue, it is not the most advanced or “coolest” technologies that will succeed, but the ones that support the winning business models.
This study asked the people implementing these technologies — the tech people — how their progress is going. The study was covered in almost every trade publication, website, and blog in the radio industry, and got people thinking.
Download the study free at RadioTechStudy.com.
See the list of write ups here.
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Josh Gordon has been called a "research rock star."
He caught the research bug while working for Harvey Research between 1991 to 1993. While there, he led the initiative to add consumer products and clients to Harvey which had previously been a B to B only research company. He converted CMP Publishing from using Starch to Harvey Research and brought in many new clients including The Economist.
Some recent studies:
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| The #1 top download |
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| What is Your Recession Sales Strategy?
January 2009
This study broke new ground by documenting how US companies were treating the recession like a slow time of selling and not a time of strategic opportunity. The study was the first to document how the recession was moving sales organizations to use social media for sales prospecting like never before.
This study was sponsored by Oracle and published by the social media site, The Customer Collective. It quickly became a breakout success:
- It became top downloaded "Financial Management" white paper, worldwide for several weeks, according to ZDNet (see left).
- Also rose to be the second most downloaded white paper, worldwide, in the "Cost Planning" category.
- It was carried on most major business publication web sites, including Forbes, Business Week, Entrepreneur, Inc, Fast Company, Sales & Marketing Management, Internet Week, Information Age, Sales Management 2.0, and Smart BIZ .
- In April, The Customer Collective was approached by Kraft Foods, asking permission to use this study for the sales training of their sales directors in 64 countries.
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| New Research study |
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| The Coming Change in Social Media Business Applications
June 2009
This study first uncovered the shift in business use of social media from a general communication tool used primarily for public relations and marketing, to a primary tool of customer engagement. An ad campaign from the sponsor, NeuStar, included placements on LinkedIn and Facebook, the Lucid Media and Federated Media ad networks, as well as ads on the Smart Brief, IT Toolbox, and LifeHacker.com web sites.
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| NeuStar ad for the campaign |
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| Other research in the news... |
Gordon has done research for the following companies:
Manufactures:
Sony Electronics, The Wiremold Company, Nikon, Maxell, MCI, Axcera, Comarc, Telecast Fiber, Ai, Gould Shawmut, Dielectric Communications, Miller Fund Head, MYAT, Ikegami, For-A Corp, ITS
Hi-Tech:
Oracle, Avid Technologies, NeuStar, Drastic Technologies, Digital Graphix,
Social Media companies:
Social Media Today, The Customer Collective,The Energy Collective,
Digital media:
Digital Signage Update
Magazines:
Selling Power, Presentations, Technologies for Worship, Expo, Broadcast Engineering, millimeter Magazine, Point of Purchase, CEE News
Pharmaceutical:
DePuy Spine- a division of Johnson&Johnson
Associations:
American Business Media, National Association of Publishers Representatives
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