Smarter Media Sales

Ad Sales Training for Integrated Media.

Home

Video and Audio Clips

Training

Testimonials

NFPA

NAPR

Investment Advisor

Crain's NY Business

northAmerican

Los Angeles Magazine

Mac Dermid

Planet Out Partners

Chyron

Videotek

City & Regional Magazine

Brooklyn Chamber of Commerce

Free Newsletter

Free Webinar

Books

Competitive Selling

Presentations That Change Minds

Selling

Tough Calls

Media Presentations

Press Release

Building Trust

Problem Clients

Problem Clients 2

Financial Services Persuade Differently

Greatest Salesperson

Self-Rating

Sales Automation

Trends

Selling in the New Economy

Men & Women Problem Customers

Importance of Trust

Overlooked Elements of Loyalty

Partnering

Bio

Training Background

Contact

Selling Power

Selling Through A Slump

Downloads

Clients

Links 2

Teleconferences

NAPR 11 29 07

NAPR 11 29 07 Follow up

NAPR 1 24 08

NAPR March 28


Josh's First BPA Webinar:

If you want to present your BPA circulation statement dynamically you need to do more than crunch numbers. By adding one of the creative strategies from this free webinar your next BPA presentation will have maximum impact. Brooklyn based Josh Gordon, a 20 year space sales veteran and author of the book, "Presentations That Change Minds" will show you the five key strategies to making effective use of your BPA data on your next sales call. 

View Josh's FREE BPA Webinar Part 1
Download as an audio podcast (27.9 MB)
Download as a video podcast (42.8 MB zip)


Links mentioned in the presentation:

1. Inside Market Research blog: “Churn Rates” 

2. Email Churn Rate holds steady at 31%

3. BPA domestic rate sheet

4. Enron audit costs Andersen Worldwide $60 million

5. Judicial Watch Audit of Florida Presidential Ballots Confirmed by Latest Media Recount

6. From the AAAA: Why Agencies need audited circulation for Business-to-Business media

7. Interview w/David Leckey from ABC on selling w/verified circulation

8. B to B magazine: How to compete with unaudited titles

9. Eyetrack III surveys

 

 

Second BPA Webinar:

Josh's hosts a second FREE BPA Webinar

with two of the true media buying stars: Brenda McKenna and Sheree Johnson

Creative BPA Presentations that Sizzle, Excite and Persuade
Part 2: The Actionable Ideas
TODAY!
Thursday, March 8
1:00 PM EST (10AM PST)


Book

In Part One of this Webinar series, Josh Gordon demonstrated the five key strategies necessary to make effective use of your BPA data on a sales call. In Part Two, Josh is back to share specific feedback on what this looks like from a buyer's side.

Welcome to a BPA first - a look inside the head of today's smartest media buyers. Using the polling function of the Webinar, Josh will field a series of questions from you as a member of the Webinar audience.

PollThe results of your feedback will be reviewed, instantly tabulated and then reviewed by three of the brightest media buyers in the business. These buyers will offer feedback and constructive suggestions on how they are best persuaded. On your next sales call, you will be better prepared for maximum persuasion.

In addition, you'll have a chance to send in your specific questions and have the media buyer panel respond.

Brooklyn-based Josh Gordon, a 20-year space sales veteran, and author of the book, "Presentations That Change Minds", will show you key strategies to making effective use of your BPA data on your next sales call.


Don’t miss this opportunity to learn and understand the advantage of selling with a BPA audit statement!

Register yourself and your sales team today!

And don’t forget, all BPA Webinars are FREE. So if you are unable to participate in the live session, register now so you can access the archive at a more convenient time.


 

Find out what Media Buyers think of your sales presentations!

Not only will you have the chance to weigh in on instant polls during the presentation, but you'll also have the chance to ask questions from two expert Media Buyers. For their full biography and experience, click on their pictures

. Brenda McKenna
Vice President, Media Director
Marquardt & Roche and Partners
 
Sheree Johnson
Senior Vice President, Director of Media Services
Nicholson Kovac, Inc.

Not only will you have a chance to listen to these professionals speak about their experiences using a BPA circulation statement when buying, but they will be answering your sales questions.



Josh Gordon is a member of the National Speakers Association