Smarter Media Sales

Feb 18, 2010 4 PM The coming boom in interactive publisher profit  Are your publishers really ready for publishing in an interactive world? Most are not.  The tools for publishers to make money by selling interactive products are here now but the business models are being worked out. In this session we will discuss making money in some of the new areas where every publisher can profit including:  Social media, Blogs, Interactive digital magazines, and Video Come with your questions and success stories!   We will walk through these links one by one.   Josh

1 Jaffe vs. Joel: Should digital marketing or social media run marketing strategy?

http://jgordon5.typepad.com/blog/2010/02/should-digital-marketing-or-social-media-control-your-overall-marketing-message.html

2 "We have met the media and he is us"

http://jgordon5.typepad.com/blog/2010/01/we-have-met-the-media-and-he-is-us.html

2 How publishers profit when advertisers are publishers

http://jgordon5.typepad.com/blog/2009/08/what-publishers-must-do-when-customers-become-publishers.html

The revolution in magazines that will be here by June

http://jgordon5.typepad.com/blog/2010/01/the-magzine-of-the-futrue-has-been-concieved-.html

4 How Chris Brogan walks the walk

http://jgordon5.typepad.com/blog/2009/10/how-chris-brogan-walks-the-walk.html

Fastest growing ad format: video

http://jgordon5.typepad.com/blog/2009/12/httpwwwemarketercomarticleaspxr1007337.html

6 Virtual events

http://www.marketresearchmedia.com/2010/02/07/virtual-conference/

http://www.shooturmail.com/tips-tricks/interactive-marketing-options-for-small-and-medium-businesses.html

7 Why magazines and print media should be excited about their digital future

http://www.independent.co.uk/life-style/gadgets-and-tech/news/why-magazines-and-print-media-should-be-excited-about-their-digital-future-1902372.html