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Put the power of "Presentations That Change Minds"

to work for your staff

Smarter Media Sales can help your staff develop media presentations that win new businesses based on the principles of Josh Gordon’s current book, “Presentations That Change Minds.”

Presentations are the heavy artillery of the persuasion process. While there are many tools of persuasion available to your staff, the face-to-face presentation is the venue reserved for convincing the most important customers, investors, and committees. Think how much more effective and profitable your organization would be if your staff could dramatically increase their persuasive power.


What makes our presentation training programs different is the emphasis on persuasive strategy. We do not talk about presenting to a generic, “one size fits all” audience. Every audience is unique and requires a different approach.

At the conclusion of the training, your staff will know how to:

  • Research an audience before they get in front of them.

  • Develop a persuasive strategy based an audience’s unique characteristics.

  • Customize content, exercises, and visuals to create a persuasive event.

  • Position your product or option against competitors.

  • Deliver the informational performance of a lifetime.

  • Deeply involve their audience.

  • Develop a dialogue that goes “beyond the obvious”.

  • Understand the serious business of using persuasive humor.

  • Use the power of stories to persuade.

  • Understand how to get commitment or change.

And finally...

  • Your staff will develop a presentation that can be put to work the next business day.


“Presentations That Change Minds” Articles from SellingPower 
Presenting a New Idea, Sept 2008
Show Me the Money, March 2008
Prepare to Build Trust, November 2007
Move Your Meeting into Action, August 2007
How To Tell a Persuasive Story, May 2006
Initial Presentations Lead to Bulls-Eye Solutions, February 2006

Book review on Sales Gravy, Posted September 2008: 
HERE
   


A link to our Presentations Blog

It’s a real world. It’s fun. It works.

We offer customized workshops and online training.

Or call us in New York City 718-802-0488.

Ask for Lynn Gordon, Director of Training Services.



Josh Gordon is a member

of the National Speakers Association


Josh Gordon's Smarter Media Sales