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Research Identifies the Three Most Persuasive Strategies You Can Use in a Business Presentation and Discovers a Way to Out-Persuade Half Your Competitors
There are 14 unique persuasion strategies used in modern business presentations. But when a national sample of business people were asked to pick the “one most persuasive”, three strategies stood far above the rest: sharing facts, offering a solution, and creating audience involvement. The big surprise: less than half of all presenters use an audience involvement strategy. [PRWEB May 15, 2006]
Start Your Next Presentation with a Story, Not a Joke
A recent survey says you will be more persuasive if you start your next presentation with a story and not with a joke [PRWEB Apr 3, 2006]
Financial Service Industry Professionals Face Hostility More than Those in Other Industries
When a national survey of professionals across all industries were asked how often they face hostile audiences those working in the Financial Service Industry were found to face hostile audiences most often [PRWEB Mar 27, 2006]
New Study Shows Democrats and Republicans Persuade Differently
Self-identified Democrats and Republicans pick different persuasive approaches when giving presentations. Democrats pick approaches that focus on content, while Republicans pick approaches that focus on their audience [PRWEB Mar 15, 2006]
Hillary Clinton is Not the Persuader, Bill Clinton is
When a national survey measured the persuasive power of public figures, Bill Clinton finished near the top of the list, Hilary near the bottom [PRWEB Jun 7, 2006]
Research Identifies Strategies That Can Double Your Persuasion Power
A new study identifying the 14 core persuasive strategies used in today’s business presentations discovers that most presenters use less than half of them [PRWEB Apr 18, 2006]
email at jgordon5@verizon.net
Presentation facts:
1. Most persuasive presentations begin with a story, not a joke.
2. “Sharing facts” and “offering a solution” are the persuasive strategies used most often in presentations.
3. Sharing facts, offering a solution, and creating audience involvement are the strategies presenters say are “most persuasive.”
4. Different persuasive strategies work best in six different industries.
5. The funniest presenters are in the medical field.
6. Understanding audience needs and being well prepared
are chosen as being “the biggest trust builder."
7. Hi Tech professionals face the most competitive environments
8. Financial Industry professionals face hostile audiences more than others
Financial services:
1. Financial Service professionals persuade first through “involvement.”
2. Financial Service professionals build trust differently.
3. Financial Service professionals work harder to begin presentations,
but not with jokes.
4. Financial Industry professionals face hostile audiences more than others.
Political:
1. New Study Shows Democrats and Republicans Persuade Differently.
2. Democrats pick “being well-prepared” as their top trust building activity, Republicans pick “understanding the audience’s needs.”
3. Republicans pick Ronald Reagan as the most persuasive presenter of our time, Democrats pick Bill Clinton.
4. Among candidates who could run for president in 2008, Democrats pick Colin Powell as most persuasive, Republicans pick Rudy Giuliani.
5. Among candidates who could run for president in 2008, women pick Colin Powell as most persuasive, men pick Rudy Giuliani.
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