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Financial service industry professionals persuade differently
New York) Research done for the book “Presentations That Change Minds” has documented differences in how professionals in the Financial Services industry persuade their audiences differently than in five other industries measures. When asked who choose which persuasive strategy was "most persuasive" Financial Service professionals picked winning "audience involvement" as their top persuasive strategy. Professionals in the Communication, Hi-Tech, and Engineering fields picked "offering a solution" while professionals in the medical and manufacturing industries picked sharing "facts."
| Most persuasive strategies ranked in six industries Presenters in six industries rank the top 5 persuasive strategies as “most persuasive” for their audiences |
| Financial |
| 1. audience involvement |
| 2. offering a solution |
| 3. making a financial case |
| 4. sharing facts |
| 5. emotional appeal |
| Medical |
| 1. sharing facts |
| 2. audience involvement |
| 3. offering a solution |
| 4. telling a story |
| 5. changing a perception |
| Hi Tech |
| 1. offering a solution |
| 2. sharing facts |
| 3. building trust |
| 4. audience involvement |
| 5. financial case |
| Manufacturing |
| 1. sharing facts |
| 2. offering a solution |
| 3. making a financial case |
| 4. audience involvement |
| 5. building trust |
| Engineering |
| 1. offering a solution |
| 2. sharing facts |
| 3. audience involvement |
| 4. makes a financial case |
| 5. inspiration |
| Communications |
| 1. offering a solution |
| 2. facts |
| 3. audience involvement |
| 4. telling a story |
| 5. emotional appeal |
The persuasive strategies show above are among the 14 core persuasive strategies presented in the book, Presentations that Change Minds"
This survey was conducted for the book “Presentations that Change Minds” (December 2005) McGraw-Hill. To request a review copy or send an e-mail to Eric Trenkamp at the McGraw-Hill Publicity department: Eric_Trenkamp@mcgraw-hill.com
To ask questions about the survey or interview author Josh Gordon send an email: jgordon5@verizon.net
or call (718) 802-0488
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