|
FOR IMMEDIATE RELEASE
New Book reveals:
Ten lessons for successful selling in the New Economy
(New York) Research from the newly released book “Selling 2.0” has discovered ten lessons for successful selling in the New Economy that often run contract to the conventional wisdom that ha existed in sales circles for years. that the most important factor motivating a customer to buy from one salesperson over another is the level of trust in the salesperson. The development of a personal relationship between buyer and seller rated a distant second. The ten lessons: #1: It is more important to be well trusted than well liked. #2: You have to create value, not just talk about it. #3: There are bigger differences between how you and your competition handle customers than between your products. #4: You sell to a customer network, not a collection of isolated customers. #5: Information is a commodity, knowledge is power. #6: You will sell more as an agent of change than as an agent selling products. #7: You are your client’s personal brand manager. #8: Customer loyalty is the result of better customer strategy not better customer service. #9: It is easier to differentiate your product in the future than in the present. #10: The biggest sales will go to the most aggressive customer motivators, not the most aggressive customer pushers.
|
|